I'll optimise your site the way I optimise everything — obsessively.
I do practical, no-fluff SEO for founders and teams who want organic growth without the agency theatre. No lock-in contracts, no vanity metrics, no pretending every client is my only client. Just clear thinking about why you're not ranking, and a plan to fix it.
Technical & opportunity audit
I go through your site the way I'd go through a scorecard — line by line, looking for what's actually costing you rankings, not just what looks bad in a report.
Keyword research with buyer intent
Not volume for the sake of volume. I look for the searches that actually convert, the ones your competitors are too lazy to write for.
A strategy you can actually follow
No 40-page deck that gets skimmed once and forgotten. A roadmap that says what to do, in what order, and why.
Implementation & continuous optimisation
SEO isn't a launch, it's a habit. I stay in it — watching what moves, adjusting, doing the unglamorous follow-through most people skip.
No pushy sales call. Just an honest look at what's broken.
Tell me about your site, I'll tell you honestly whether I can move the needle. If I can't, I'll say so.
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